Welcome to Opening Soon!
Opening Soon

Opening Soon

Opening Soon is the podcast where we go behind the scenes with founders of brick-and-mortar businesses — from pilates studios to coffee shops, boutiques, medspas, and more. Hosted by Alan Li, co-founder of FotoLab Studio and Signs and Mirrors, each episode explores how real entrepreneurs found ...

Opening Soon

Recent Episodes

Aug. 27, 2025

Better than Crumbl? THIN COOKIES - Selling 4,000 per day with Yoseph Raja

In this episode, Alan talks with Yoseph Raja, co-founder of Thin Cookies , a fast-growing cookie brand with locations in Long Island and Manhattan’s West Village. Trained as a pharmacist, Yoseph never expected to be in the fo...
Aug. 20, 2025

Building Glo Up Salon: From basement startup to $70k months - Nicole Farsalas

In this episode of Opening Soon , Alan sits down with Nicole , the founder of Glo Up , a thriving beauty brand and spray tan studio based in Chicago. Nicole shares her journey from working in hospitality and nightclubs to dis...
Aug. 13, 2025

Building Miami’s First Hand Roll Bar with Edouard Benitah of Pari Pari

In this episode, Alan talks with Edouard Benitah , co-founder of Pari Pari , a hand roll bar in Miami’s Wynwood neighborhood. Originally from Paris, Edouard came to the U.S. in 2015, working his way up through the restaurant ...
Aug. 6, 2025

Raising $6M to Build 5,000 Suburban Coworking Spaces — Enclave’s Robert Kellman

What if you could launch a profitable coworking space for $65,000, with no staff, and scale that model to thousands of locations? That’s exactly what Robert Kellman is doing with Enclave, a suburban coworking company he found...
July 30, 2025

Pilates Studio Owner at 23 Years Old - Sheridan St. Claire

Before Sheridan St. Claire opened her boutique Pilates studio in St. George, Utah, she was a former gymnast with two bad shoulders, a sore back, and no clear path forward. That changed when she discovered Pilates—not as a wor...
July 16, 2025

From SaaS to Salons: How Jordan Feise Built Two of a Kind Brows

Jordan Feise spent over a decade working in B2B SaaS marketing at companies like Gong and early-stage startups. But after years of struggling to find consistent, high-quality brow care, she saw an opportunity to build somethi...